Kgomotso Moithumi Phoofolo

Skills

Project Management Skills
With over 25 years of experience, I excel in planning, executing, and leading projects from start to finish. I’m skilled in defining project scope, managing timelines, leading cross-functional teams, and problem-solving to meet deadlines and stay within budget. I also track progress and report to stakeholders, ensuring transparency throughout the project lifecycle.

Technical Skills
Microsoft Word & Excel: Proficient in creating reports and documents, managing data, and generating insights using advanced Excel functions like pivot tables and financial forecasting.
Google Analytics: Experienced in analyzing website performance and optimizing marketing strategies through key metrics to enhance user experience and campaign effectiveness.
Vendor Management: Skilled in selecting and managing vendors, negotiating contracts, ensuring quality control, and maintaining strong relationships to deliver cost-effective results.
These skills, combined with my project management expertise, enable me to efficiently manage complex projects and deliver successful outcomes.

About

I am a passionate and results-driven professional with over 25 years of experience in public relations, marketing, communications, and events management. As a Chartered Public Relations Officer (CPRO) and an advocate for strategic branding and impactful storytelling, I have honed my skills in crafting compelling narratives and executing dynamic campaigns that elevate brands and drive engagement. My academic background includes a National Diploma in Public Relations from Wits Technikon, complemented by certifications in Managing Results and Brand Management. I am currently pursuing a Bachelor of Arts in Psychology at Wits University, reflecting my commitment to personal and professional growth.

Skills and Expertise
Strategic Events Management: Expertise in conceptualizing, planning, and executing large-scale events, including VIP and dignitary functions, brand launches, and cultural showcases.
Integrated Marketing Communications: Skilled in designing and implementing multi-channel marketing campaigns that leverage digital, print, and social media platforms.
Stakeholder Engagement: Proficient in building and nurturing relationships with local and international stakeholders, including government entities, private sector partners, and media organizations.
Leadership and Project Management: Proven ability to lead diverse teams, manage complex projects, and deliver results under tight deadlines.
Tourism and Heritage Promotion: Passionate about promoting cultural and heritage tourism to drive economic growth and community development.
Achievements
Cradle of Humankind World Heritage Site: Played a pivotal role in the global recognition of the site through strategic branding, high-profile fossil unveilings (Little Foot, Australopithecus sediba, and Homo Naledi), and cultural events attended by dignitaries such as Archbishop Emeritus Desmond Tutu and Former US Ambassador to the UN Andrew Young.
Dinokeng Game Reserve Launch: Coordinated the official launch of Gauteng’s only free game reserve under the Blue IQ project, ensuring its success as a sustainable tourism destination.
ArtVenturous Travel Conference: Spearheaded the planning of a multi-day conference uniting art, tourism, and cultural economy stakeholders, with events hosted across iconic South African venues.
Gauteng Tourism Authority: Managed the prestigious Lilizela Tourism Awards and contributed to the launch of the "It Starts Here!" brand campaign, enhancing Gauteng’s profile as a premier tourism destination.
Media Relations and Campaigns: Organized media familiarization tours in collaboration with South African Tourism international offices, boosting international exposure for local heritage sites.
Charitable and Community Impact: Championed community-focused initiatives, including the Maboneng Township Arts Experience and a Sister Township Program, fostering economic development and cultural exchange.
Conclusion
I am deeply committed to using my skills and experience to make a meaningful impact in the fields of public relations, events management, and tourism. With a proven track record of delivering excellence, I aim to continue creating opportunities for growth, collaboration, and innovation in every project I undertake.